All over the world, the main competition for satellite tv services is cable television. Cable television worldwide still remains the market leader for non- broadcast television. However, it is now losing a significant market share to satellite tv, a service that is gaining more and more subscribers every year. The specific reasons for this shift are quite many. However, it is apparent that the lower cost of satellite television technology and the wider array of services being offered is main impetus for the growth in popularity of satellite television services.